Powerhouse Corporate Profile
Established in July 1995, Powerhouse Productions has become the unprecedented leader in Australia's dance party phenomenon. As the oldest and most prolific production team still active, Powerhouse Productions have successfully held events that have seen up to 14 000 people gather in a safe and professional environment in many of Australia's best known venues.
Extensive experience, market knowledge and commitment to producing events unsurpassed in quality, has made Powerhouse Productions renowned and respected by artists, the media, venues, authorities and audiences alike.
With an emphasis on securing new and exciting venues, the highest production standards and the best DJ talent from Australia and around the world, Powerhouse Productions has produced many of Australia's most famous productions, including Utopia, Love Nation, Two Tribes, Gate Crasher, Godspeed, and United.
The Powerhouse team has led the way in the dance party industry by holding the only large-scale; all age NYE parties in Sydney every year between 1996-2001. During the 2000 Sydney Olympics, the team successfully held Australia's largest all age dance party at Australia's Wonderland, with an attendance of more than 11 000 people. The firm's total commitment and dedication to exceeding the expectations of its loyal patrons has enabled such consistent sell-out events.
The immense popularity and success of Utopia events in Sydney and its strong brand recognition across Australia, has resulted in the expansion of the Utopia brand nationally. Utopia events are now at the forefront of the Australian dance party scene not only in Sydney, but Melbourne, Perth, Adelaide and Brisbane.
As well as supporting Australia's outstanding local talent, Powerhouse Productions presents some of the world's best international talent at their events and also tours artists throughout Australia and the surrounding regions. The subsequent Utopia national tour provides a united front for the UTOPIA brand across Australia and New Zealand. This provides an outstanding opportunity for homogenous national advertising and promotion and the opportunity for your firm to launch a nation wide marketing campaign in conjunction with the Utopia events.
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